Can you build an impactful idea, brand or lifestyle quietly? In the age of social media, it has become so easy to trap yourself behind mainstream narratives and ways of moving and being. You become conditioned to “say the right thing”, “have the right hook”, “grab people within X” timeframe. This is exhausting.
As someone whose inner being has never conformed. Not in work, family, business, lifestyle or belief system, even I still found myself trying to conform when it came to social media. Not because I wanted to, but because I know there are people out there who need my message and 
I wanted to reach them. I was going against my natural state and convictions in the name of building a brand and putting myself out there, and it was slowly eating me up. The misalignment that I had worked so hard to dismantle from other areas of my life, only started to reappear in this new one.
That’s how negative manifestation loops work. You can let go of the old timeline and step into the new, but if you don’t do the internal work of changing your perception and connection to the world around you, those same habits can reappear. And, as soon as I caught myself feeling burnt out from what was supposed to be a fun, creative endeavor and mission to connect with like minded people turned into the very next thing I didn’t have energy for anymore.
So I’m taking yet another pivot. I’m going analog. I’m going back to year 2000. No more excessive social media posting. No more trying to push my quiet consciousness to the masses (not that that was my goal anyways). I believe in our smaller collective group we can make the same impactful change.And even those small group grow over time. This isn’t about numbers, in a volume sense, but numbers in an alignment sense. I don’t want to connect with everybody. I want to connect with the people and souls that align purposefully with who i am and the work that I do. That doesn’t have to be a lot.
I’ve had to remind myself that this isn’t about making it big as a creative. My heart’s purpose has always been to touch people and make an impact. I am comfortable where I am and I know that operating in my purpose will only take me highr and highr so i dont concern myself with that.
And, through this process, what I’m learning is that I’m not building a business. The business is building me. Through each trial, setback, and redirection I really get closer to not only what this architecture and sanctuary for conscious minds IS but who I am in it. And that is the ultimate gift.
The groups I’m after arent on social media looking to collect as much information as possible, are looking to follow trends and algorithms. They stand APART. They are the glitch in the matrix. They are the ones creating their own euphoria. You might have to look elsewhere for these people but they are out there and I am confident soon I will touch many more of you.
Here to the beginning. Again. To follow your inner knowing. To not conform or be swayed. Stay in your lane. If you create it the people will come.
